Pricing
Puw costs $9 one-time for 30 photos, or between $19 and $79 a month for 200 to 1,200 — which works out from $0.30 down to $0.07 a photo. Every paid plan renders at 4K natively, carries a commercial licence, and has no watermark. One render is free to start, no card.
Plans built for any studio.
Pick a plan. Render every month.
Cancel anytime from your dashboard. All paid plans include Commercial License, API Access, and editing with AI using prompt or selection.
- ✓ Full 4K native render
- ✓ Upscale to 8K & 16K
- ✓ AI editing: prompt or selection
- ✓ Commercial License · no watermark
- ✓ API Access
- ✓ Everything in Pro
- ✓ Faster generations
- ✓ Multi-seat dashboard (max 5)
- ✓ Priority queue
- ✓ Everything in Max
- ✓ Even faster generations
- ✓ Multi-seat dashboard (unlimited)
- ✓ Support · 24h response
What the same photo costs elsewhere.
| Option | Per photo | Notes |
|---|---|---|
| Puw — Studio plan | $0.07 a photo | 1,200 photos a month, 4K native |
| Puw — starter pack | $0.30 a photo | 30 photos, one-time, no subscription |
| BoxBrownie image enhancement | US$2.00 an image | boxbrownie.com/pricing, verified 27 Aug 2026 |
| BoxBrownie virtual staging | US$30.00 an image | boxbrownie.com/pricing, verified 27 Aug 2026 |
| Local property photographer | $150–$400 a shoot | Typical half-day rate, 20–30 delivered images |
The comparison that matters is not the headline price but the reshoot. A photographer is a fixed cost every time the menu, the season or the furniture changes. At $0.07 to $0.30 a photo, re-running a set stops being a decision you have to think about.
A worked example.
An agency handling 40 listings a month at 25 photos each needs 1,000 renders. On the Studio plan that is $79 — about eight cents a photo, delivered the same day. The same 1,000 images through a per-image editing service at US$2 would be $2,000, and through photographers it would be roughly 40 half-day shoots.
Questions people ask.
What counts as one photo?
One render of one photo, at whatever resolution you choose. Picking 4K instead of 2K does not cost more. Re-running the same photo with a different mode is a second render.
Is there a free tier?
One render free when you sign up, with no card. It is watermarked and meant for judging quality before you spend anything.
Do unused photos roll over?
Monthly plans reset each month. The $9 starter pack does not expire — it is a one-time purchase of 30 renders, which suits seasonal work better than a subscription.
Can I cancel?
Any time, from your dashboard. The plan runs to the end of the period you have already paid for.
What happens if a render fails?
It is refunded automatically. A render flagged during the safety check is refunded too — you are not charged for output you never received.
Can I use the photos commercially?
Yes, on every paid plan: listings, menus, ads, marketplaces and print, with no watermark. The commercial licence is included rather than an upsell.
Is there an API?
Yes, on all paid plans — Pro included, not gated behind the top tier. The API page covers the four calls involved.
Do you offer multiple seats?
Max includes up to five seats on one dashboard; Studio is unlimited. Usage is shared across the team rather than split per person.