E-commerce photo editing for a catalogue, not a photo
E-commerce photo editing is a consistency problem before it is a quality problem. Puw re-lights every image in a catalogue the same way, at 4K, for $0.07 to $0.10 each — and holds packaging copy, model numbers and logos exactly as photographed, which is the detail a marketplace listing is judged on.
A product photo has a job no other photo has: it is a factual claim. The colour has to be the colour, the label has to say what the label says, and the size has to be the size, because every gap between the photo and the parcel comes back as a return. That is why the interesting question for a catalogue is not how good one image can look, but how many of them can look the same — and how few of them get quietly rewritten on the way.
What this costs, and what it replaces.
| Option | Per image | Notes |
|---|---|---|
| Puw — Studio plan | $0.07 | 1,200 images a month across the team |
| Puw — Max plan | $0.08 | 500 images a month, up to 5 seats |
| Puw — Pro plan | $0.10 | 200 images a month, API included |
| Per-image editing service | US$2.00 | BoxBrownie enhancement rate, checked 27 Aug 2026 |
| Studio product shoot | Day rate | The right answer for a launch range; not for restocks |
A shop with 200 SKUs shooting five images each needs 1,000 renders — hero, angle, label, scale, in use. That is $79 a month on Studio, about eight cents an image. Through a per-image service at US$2 the same catalogue is $2,000, and a seasonal refresh means paying it again.
Drop one or many — they all render at the same time, each with its own mode and notes.
Mode and size below apply to every photo — set a different mode or note on any row to override it.
Real outputs
A feed, not a pitch deck.
Every photo below started as a phone snapshot. Tap one to compare before / after.
The workflow.
- 01
Shoot the catalogue the same way — same surface, same distance, same angle. Consistency of setup is the one thing the render cannot fix for you.
- 02
Drop the whole set in. Every product gets its own row and they all render at the same time.
- 03
Keep everything on Precise for anything with a label. Colour is corrected toward accurate rather than pushed for impact.
- 04
Download at 4K and publish. Commercial use is included on every paid plan, with no watermark.
Running it at volume.
- Batch
- Whole catalogue at once
- Per image
- ~20 seconds
- Consistency
- One mode across the set
- API access
- Every paid plan
- Seats
- 5 on Max, unlimited on Studio
- Commercial licence
- Included, no watermark
When this is the wrong tool.
- Your marketplace requires a pure white cutout background. Puw re-lights the scene the product is in; it does not produce a transparent PNG. You need a background remover as well as this.
- You sell jewellery, glassware or polished metal. Reflective and transparent goods are the hardest case in product photography by any method — expect to work harder here than on matte or textured products.
- You want the product placed into a scene it was never in. That is generative product staging, a different thing from re-lighting a real photograph.
- You are launching a hero range that will carry the brand for two years. Book the studio. This is for the other 190 SKUs.
Questions people ask.
Will model numbers and packaging copy stay correct?
Yes — printed text is protected through the render and comes back character-for-character. On a marketplace this is not a cosmetic point: an altered model number can make a listing non-compliant, not just wrong.
How do I get 200 products to look like one shoot?
Shoot them with the same setup and run the whole batch on one mode. The render applies the same treatment across the set — the variance you are left with is the variance you introduced with the camera.
Can it give me a white background?
Not a true cutout. It re-lights and re-renders the scene the product is in. If Amazon or your own store requires pure white with a transparent edge, you need a dedicated background remover in the workflow too.
Will the colour match the actual product?
Colour is corrected toward accurate rather than saturated for impact. Where an exact colour matters, use Precise+ and check the before/after slider before publishing — the slider exists for precisely this check.
Can I use the images on Amazon, Etsy and Shopify?
Yes, commercial use is included on every paid plan with no watermark. Each marketplace also has its own composition and background rules, which are about framing rather than about us.
Is there an API for our PIM or store backend?
Yes, on every paid plan including Pro. It is not held back for the top tier.
What happens to a render that fails?
It is refunded automatically, as is anything flagged during the safety check. You are not charged for output you did not receive.
How are our product photos handled?
Uploads and renders are stored against your account so the archive works. The privacy policy is the authoritative statement on retention and data handling — read it there rather than taking a marketing page's word for it.
