Puw for Restaurant owners
Puw for restaurant owners
Your menu changes and your photos do not, because a food shoot costs more than the dish it photographs. Puw turns a phone shot taken at the pass into food photography in about twenty seconds — and leaves the prices on your menu board exactly as printed.
Every seasonal menu creates the same small crisis: six new dishes, no photographs, and a Google listing still showing last spring. The photos that exist were taken by whoever had a phone free during service, under lights chosen to make the room feel warm rather than to make food look like food. So the listing shows orange plates in a brown room, and the dish that actually sells sits at the bottom of the page with no picture at all.
The numbers
- A 12-dish menu change
- About $1.20 on Pro
- Per photo on Studio
- $0.07
- Time per photo
- ~20 seconds
- Google recommended size
- 720 × 720 px
- Google upload delay
- Up to 24–48 hours
- Printed text
- Preserved exactly
Where this fits in your week
Every menu change
Shoot each new dish once as it leaves the pass, before it travels. Six dishes is six renders.
Carry the plate to a window
Ten seconds of walking gives the render far more to work with than the best restaurant ceiling light.
Photograph the board, not just the plate
Menu prices and specials boards come back character-for-character, so the listing can carry the real menu.
Refresh the room shot yearly
The dining room is the photo that answers "would I sit here" and it dates faster than owners expect.
Drop one or many — they all render at the same time, each with its own mode and notes.
Mode and size below apply to every photo — set a different mode or note on any row to override it.
Real outputs
A feed, not a pitch deck.
Every photo below started as a phone snapshot. Tap one to compare before / after.
Questions people ask.
Will it make the food look like something we do not serve?
Not on Precise. The light changes, the plate does not. Colour is corrected toward accurate rather than pushed, because the diner is going to compare the photo to what arrives.
Can I photograph the menu itself?
Yes, and it is the one thing worth setting up properly — flat on a table, camera straight above. Text is preserved exactly, so a skewed shot stays skewed.
We are a delivery-only kitchen. Does that change anything?
Shoot overhead. Delivery platforms crop hard to a square or a banner, and a centred overhead plate survives that crop while an angled one loses its edges.
How often should we redo the photos?
Whenever the dish changes. At seven to ten cents a photo the honest answer is that there is no longer a reason to ration it.
