What each platform actually asks for
Every listing platform publishes photo requirements and almost nobody reads them, which is how a set of perfectly good photos ends up being shown less than the property next door. These pages carry the real numbers — each one read off the platform's own documentation and dated.
Booking.com
- Will not display below
- 300 × 300 px
- Recommended minimum
- 1280 × 900 px
- Target for quality
- 2048 × 1080 px
Airbnb
- Orientation
- Horizontal
- Most important
- The first 5 photos
- Resolution
- High — upload the largest you have
Google Business Profile
- Minimum
- 250 × 250 px
- Recommended
- 720 × 720 px
- Formats
- JPG or PNG
Etsy
- Recommended
- 2000 px on the shortest side
- First photo minimum
- 635 × 635 px
- Formats
- JPG, GIF or PNG
Amazon
- Minimum
- 1000 px on the longest side
- Recommended for zoom
- 1600 px or more
- Main image background
- Pure white, RGB 255,255,255
Shopify
- Best for square products
- 2048 × 2048 px
- Maximum
- 5000 × 5000 px, or 25 MP
- Zoom needs
- Over 800 × 800 px
More platforms are added as their requirements are verified rather than as placeholders — a page of guessed numbers would be worse than no page. Instagram, Amazon, Shopify, Tripadvisor and Zillow are next.
And by what you run
Hotel owners
A hotel changes constantly and its photos do not.
Restaurant owners
Your menu changes and your photos do not, because a food shoot costs more than the dish it photographs.
Airbnb hosts
On the same street as forty similar listings, the flat is not what you are competing on — the photos are.
E-commerce sellers
A shop whose listings look like one shoot reads as a business; one whose listings each look like a different afternoon reads as a hobby.
Estate agents
You are not trying to win a photography award, you are trying to get the listing online tonight looking like the property deserves.
Clear every one of them at 4K.
A render comes back above the highest bar on this page, from a photo you took on a phone. First render free, no card.
