Puw for Shopify
Photos for a Shopify store
Shopify recommends 2048 × 2048 px for square products, needs over 800 × 800 for zoom, and accepts up to 5000 × 5000 or 25 megapixels under 20 MB. Nothing gets rejected — which means the quality of your store is entirely your own decision.
Marketplaces enforce a floor. Your own store does not, and that turns out to be harder rather than easier: there is no rejection email to tell you the photos are letting the product down, just a conversion rate that is slightly lower than it should be and no obvious reason why. On a Shopify store the photographs are not competing against a standard, they are competing against the customer's memory of the last store they visited — which was probably a brand with a studio budget.
What Shopify asks for
- Best for square products
- 2048 × 2048 px
- Maximum
- 5000 × 5000 px, or 25 MP
- Zoom needs
- Over 800 × 800 px
- File size
- Under 20 MB
- Formats
- PNG and JPEG preferred
Shopify is permissive about size and strict about nothing, which puts the whole burden on you: nothing gets rejected, it just quietly looks worse than the store you are competing with. Consistency across the catalogue is the differentiator here.
Source: help.shopify.com · checked 27 August 2026. Platforms change requirements quietly — the source is the authority, not this page.
What actually moves the needle here
Nothing is enforced, so nothing tells you
There is no rejection to learn from. The only feedback is a conversion rate you cannot easily attribute.
Zoom has a hard floor
Images need to be over 800 × 800 px for zoom to work at all, and zoom is one of the few image features with a measurable effect on conversion.
Square keeps the grid calm
2048 × 2048 displays best for square products, and a collection page of mixed ratios reads as messier than the products deserve.
Your theme will re-crop everything
Leave room around the product so a collection thumbnail does not cut into it.
Drop one or many — they all render at the same time, each with its own mode and notes.
Mode and size below apply to every photo — set a different mode or note on any row to override it.
Real outputs
A feed, not a pitch deck.
Every photo below started as a phone snapshot. Tap one to compare before / after.
Questions people ask.
What image size should I use on Shopify?
2048 × 2048 px is what Shopify says displays best for square product images. The ceiling is 5000 × 5000 or 25 megapixels, under 20 MB, and zoom needs at least 800 × 800.
Can I get transparent PNGs for my theme?
No. Puw re-lights the scene rather than cutting the product out, so there is no transparent output. For a theme that needs cutouts, pair it with a background remover.
How do I make a collection page look consistent?
Shoot with the same setup and run the whole collection through in one batch with one mode. The render treats them identically; what is left is whatever the camera introduced.
What does a store of 200 products cost to render?
At five images each that is 1,000 renders — $79 a month on Studio, about eight cents an image.
